Stella McCartney F/W 2017 Campaign

Stella McCartney F/W 2017 Campaign

Stella McCartney taps Harley Weir to shoot her Fall/Winter 2017 campaign, in a collaboration with artist Urs Fischer with models Birgit Kos, Iana Godnia and Huan Zhou. The images were shot on location at a landfill in Eastern Scotland.

Some insights from Urs Fischer:

We stand by our commitment to being a responsible, sustainable brand. Throughout the new collection we use innovative and recycled materials such as organic cotton, sustainably-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. We are continually trying to lessen our impact on the environment. It is expected that plastic production will triple by 2050 when the population explodes to almost 10 billion – so it is vital that we act now.